Maria Comparetto attended the Givenchy launch to celebrate their new mascara, Démesure (which hits stores in July £22). They also launched their AW11 collection (which will hit stores late August, prices start at £13).
The setting was the very Grand ‘Quintessentially House’ Portland Place. There was a Champagne reception followed by a presentation by Nicolas Degennes, the Creative Director for Givenchy make up who came over from Paris to talk through the inspiration for the new mascara and also preview the AW11 collection. In a blackened room, he presented the new colours and textures.
Using a powder highlighter underneath the foundation Nicolas demonstrated how easy it is to use the AW11 palette to allow the glow to look more natural. Apparently this new product will be available in only two shades (light & dark) and does it all.
Nicolas then demonstrated with the use of just a pencil, this palette and the new mascara how easy it was to create a seductive look in a the matter of minutes.
Maria said that Nicolas approach is to break all the rules and use fewer products to keep things simple.
After Nicolas‘ presentation, journalists, publishers/editors and make up artists could experience the new mascara for themselves with the help of four make up artists including Kevin Fortune, Adam De Cruz, Lyz Marsden and Dani Guinsberg.
For Maria the most exciting of all the products was the Mascara with its new and innovative retractable wand. Maria thought that ‘The ribbed applicator seems thick and clunky at first with slight grooves at the end to brush through the lashes’. She said that the trick is to apply your mascara, and then twist the base of the wand. This exposes a super flexible brush which helps you work the product from roots to ends to separate the individual lashes.
Maria’s said, “The result is amazing. Any transfer of mascara onto the eye area can be easily blended as eye shadow to enhance the Smokey eye.” And added that “The mascara will be out soon and I can’t wait!”
According to Maria the one to watch also is the Golden stardust, “In a beautiful “old school” black perfume bottle. The dust is applied as if you were applying perfume to hair & skin, truly magical… The room fills with flecks of Gold”. Unfortunately we can’t see for ourselves what this looks like until nearer the time…